Several factors contributed to Crocs' significant growth. Firstly, the comfort-over-style trend that emerged during the coronavirus pandemic played a significant role. People started prioritizing comfort over fashion, which worked in favor of Crocs. Secondly, the company's effective brand management and marketing strategies also contributed to its growth. The company's Senior Vice President and CMO, Heidi Cooley, played a crucial role in this. Lastly, the company's wide distribution network, which allowed it to sell over 700 million pairs of shoes since 2008, also contributed to its growth.
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