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The financial implications of using the System Usability Scale (SUS) for idea testing can vary. Generally, the SUS is a cost-effective method for assessing usability as it requires minimal resources to implement. It involves a simple questionnaire that can be administered without the need for expensive equipment or software. However, the financial implications can also depend on how the results are used. If the SUS identifies usability issues, addressing these issues may involve additional costs. On the other hand, improving usability based on SUS feedback can enhance user satisfaction and potentially lead to increased revenue in the long run.
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Similarly, the System Usability Scale, or SUS, obtains individual responses to survey questions. It then uses these responses to calculate a total usability score for each question. (Slides 22-23) Where the previous tool tracked the performance of tasks, this one documents user sentiment about overall usability. If the last tool revealed how easily subjects performed tasks, this tool will tell you how they feel about those tasks.
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How to know if an idea is worth pursuing? Companies need tried-and-true ways to discover the next big idea that will disrupt their industry. This Idea...
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