What are the four quadrants of the BCG Growth-Share Matrix?

The four quadrants of the BCG Growth-Share Matrix are: Stars, Cash Cows, Question Marks, and Dogs. Stars are high growth, high market share products. Cash Cows are low growth, high market share products. Question Marks are high growth, low market share products. Dogs are low growth, low market share products.

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Developed by Boston Consulting Group, the BCG Growth-Share Matrix is a visualization tool that plots a company's multiple product lines along with their relative market share and against their market growth rate. This matrix visualization plots the product lines into four quadrants according to their relevant market growth rate and relative market share. Each icon on the matrix correlates to a "growth category" to determine how each product should be considered.

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Growth Strategy Toolbox

Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Compani...

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