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The guidelines for creating the right environment for design and innovation include providing freedom for people to explore, experiment, and take risks. This encourages the design of effective solutions for nearly any problem.
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Innovation, whether it's used for solving global warming or finding a better distribution structure, can come from any environment. As long as people have the freedom to explore, experiment, and take risks, they can design effective solutions for nearly any problem. Through stories and examples, the book presents guidelines on how to create the right environment for design and innovation.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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