Red oceans can have negative implications on profit margins. They represent overcrowded, competitive markets where companies struggle to differentiate themselves. This often leads to price wars, which can shrink profit margins. The intense competition also inhibits value innovation, further limiting profitability. The lack of sustainable, profitable growth in red oceans can make it difficult for companies to increase their profit margins.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
View summary