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Not conducting a VRIO analysis before strategic planning can lead to a lack of understanding of the organization's resources and capabilities that could provide a competitive advantage. This could result in strategic decisions that are not aligned with the organization's strengths and weaknesses, potentially leading to the pursuit of unfeasible or suboptimal strategies. It could also mean missed opportunities to leverage existing resources or capabilities for competitive advantage.
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VRIO typically comes after you've come up with a mission statement that sets the grand vision for your project. But note that VRIO analysis should take place before the strategic planning process. This is because VRIO uncovers the resources and capabilities that give your organization a long-term competitive advantage. Whatever results you extract from this analysis will in turn determine how you approach your strategic decisions. Each of the four letters (VRIO) asks key questions to determine if the business is well equipped with the resources to be competitive. If it turns out your company lacks certain traits and can't be competitive in specific areas, VRIO can help you avoid pursuing the wrong ideas. (Slide 2)
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