Not considering marketing as a department can have several implications. It can lead to a lack of focus and strategy in marketing efforts, as there may not be a dedicated team or individual responsible for overseeing these activities. This can result in inconsistent messaging and branding, and potentially missed opportunities for customer engagement and sales. Additionally, without a marketing department, there may be a lack of expertise and knowledge in this area, which can impact the effectiveness of marketing initiatives. However, it's also important to note that every aspect of a company is involved in marketing in some way, and a holistic approach can also be beneficial.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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