Not properly identifying the Target Customer segment can lead to a number of issues. It can result in the development of products or services that do not meet the needs of the customers, leading to low sales and revenue. It can also lead to ineffective marketing strategies as the messages may not resonate with the intended audience. Furthermore, it can result in wasted resources as efforts are directed towards the wrong audience. Therefore, it is crucial to properly identify the Target Customer segment to ensure the success of a product or service.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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