The Blue Ocean Strategy implies that industry leaders should shift their focus from competing in a saturated market to creating new, uncontested market spaces. This involves innovative thinking and strategic moves, which can lead to high growth and profits. It challenges the traditional approach of head-to-head competition and encourages leaders to create a 'blue ocean' of uncontested market space.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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