The market share percentages of Netflix, Prime Video, HBO Max, and Disney Plus indicate the level of competition in the streaming industry. With Netflix holding a 23% market share, Prime Video 19%, HBO Max 14%, and Disney Plus 13%, it shows that these platforms dominate the industry. This high level of competition makes it challenging for new streaming companies to enter the market and succeed. However, if a new company can break through and attract some of that market share, it would be a significant achievement.

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A new streaming company can employ several strategies to succeed in a market dominated by established brands. First, they can focus on niche markets that are underserved by the big players. This could be specific genres, demographics, or regions. Second, they can offer unique features or services that differentiate them from the competition, such as innovative user interfaces, superior recommendation algorithms, or exclusive content. Third, they can leverage partnerships with other companies to expand their reach and visibility. Lastly, they can invest in marketing and branding to build awareness and attract subscribers.

A new streaming company like Apple TV+ can break through and attract market share in a saturated industry by offering unique and exclusive content that isn't available on other platforms. They can also leverage Apple's existing customer base and ecosystem to promote their service. Additionally, they can offer competitive pricing and bundle deals with other Apple products and services. It's also important to invest in marketing and partnerships to increase visibility and reach.

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