The 'selling the invisible' concept implies a shift in traditional marketing strategies. Instead of focusing solely on the tangible aspects of a product, such as its features or price, this approach emphasizes the importance of customer service and relationships in driving sales. It suggests that businesses can use customer complaints to improve their services and better position them in the market. It also encourages businesses to clearly define their services and target customers, which can lead to more effective marketing strategies.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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