What are the implications of TV networks paying double their current fees to broadcast NFL games?

The implications of TV networks paying double their current fees to broadcast NFL games could be manifold. Firstly, it could lead to increased revenue for the NFL due to higher broadcasting rights. Secondly, it could potentially lead to higher subscription or advertising costs for viewers as networks may try to offset the increased expenditure. Lastly, it could also lead to a more competitive broadcasting market, with networks vying for exclusive rights to popular sports events.

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Under some of the most recent deals, TV networks will pay about 2x their current fees to broadcast NFL games, and Apple signed a deal to pay around 3x the value of Major League Soccer's previous contract. That massive premium is because nearly every one of the most viewed live events of all time was a sports event. (Source)

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These deals could significantly impact the dynamics of sports viewership. The increased investment by TV networks and tech companies like Apple indicates a growing value and demand for live sports content. This could lead to more competitive bidding for broadcasting rights in the future, potentially driving up the cost for viewers. Additionally, it could also lead to a shift in the way sports are consumed, with more viewers potentially moving towards digital platforms that offer these broadcasts.

The potential impacts on the broadcasting industry due to these deals could be significant. The increased fees for broadcasting rights could lead to higher costs for broadcasters, which could be passed on to consumers in the form of higher subscription fees. Additionally, the increased investment in sports broadcasting could lead to a greater focus on live sports content, potentially at the expense of other types of programming. However, the high viewership of live sports events could also lead to increased advertising revenue for broadcasters.

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