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The internal factors assessed in a SWOT Analysis are Strengths and Weaknesses. These are aspects that are within the company's control such as resources, capabilities, and business processes. The external factors are Opportunities and Threats. These are elements that the company cannot control such as market trends, economic indicators, and competitive landscape.
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Once you've analyzed your competitive landscape, it's time to assess yourself. SWOT Analysis is a common framework used by execs to determine their company's strengths, weaknesses, opportunities and threats. Strength and weaknesses are internal, company oriented, while opportunities and threats are more external, macro-oriented. (Slide 10)
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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