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The key components of a successful viral strategy include initial customers, branching and conversion rates, cycle time, and the viral coefficient. Initial customers are the ones who start using your product or service on day zero. Branching and conversion rates refer to how many people a single user can bring to your product and how many of them actually convert into users. Cycle time is the number of days it takes to complete a full viral cycle. The viral coefficient is the number of invites divided by their conversion rate, indicating how successful your strategies are.
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If you want to tabularize the information, a line graph timeline slide tracks the user growth recorded across set periods of time with a line graph to visualize growth. across time. The cheat sheet breaks out the variables you'll track: initial customers on day zero; the branching… and conversion rates; the cycle time, aka the number of days it takes to complete a full viral cycle; and the viral coefficient, which is the number of invites divided by their conversion rate, and indicates how successful your strategies are. We'll explain both of these below. (Slide 4)
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale yo...
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