What are the key components of the strategic sequence in Blue Ocean Strategy?

The key components of the strategic sequence in Blue Ocean Strategy are utility, price, cost, and adoption. First, you need to ensure there is exceptional buyer utility in your business idea. Next, consider if your price is easily accessible to the mass of buyers. Then, look at your cost structure and see if it's sustainable. Finally, plan for widescale adoption of your product or service. This strategic sequence adds value to your business by reducing costs and increasing profits.

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Get the strategic sequence right to create a commercially viable blue ocean idea. Sequence your priorities first by utility, next to price, to cost, and finally adoption. To do this, ask yourself if there is exceptional buyer utility in your business idea? If not, rethink your strategy. If so, what about your price – is it easily accessible to the mass of buyers? If not, rethink. And so forth. This process adds value to your business by reducing costs and increasing profits after widescale adoption. (Slide 7)

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Blue Ocean Strategy

How can you effectively capture new markets and acquire demand against ever-so-fierce competition? Blue Ocean Strategy steers the focus away from your...

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