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The key elements of a successful real-world product interface, also known as the User Experience (UX) layer, are the specific features that are chosen to meet the customer needs. These features should address the value proposition of the product, meaning they should provide solutions to the customer needs in ways better than the existing alternatives. The interface should be user-friendly, intuitive, and efficient, making it easy for customers to use and interact with the product.
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The third segment in the Product Market pyramid is Value Proposition. This is the set of specific customer needs that the product aims to address in ways better than the existing alternatives. This naturally leads to the fourth layer, the Feature Set. The Feature Set is the product features that are chosen to meet these customer needs. The topmost layer is the UX layer, which is the real-world product interface that customers will see and use.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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