The key elements of the Experience Economy are about adding value and transformation. It's not just about improving a product, but about understanding the needs and desires of the customers and creating an experience that caters to those needs. For instance, Rawlings, the exclusive baseball manufacturer to the Major Leagues, realized that most of its customers are people who enjoy baseball and a good game of catch, not necessarily Major League players. So, they focused on enhancing the experience of these customers.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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