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The key elements to consider when using the BCG Growth-Share Matrix are the relative market share and market growth rate of a company's product lines. These two factors are used to plot the product lines into four quadrants, each representing a different growth category. This helps in determining the strategic steps for each product.
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Developed by Boston Consulting Group, the BCG Growth-Share Matrix is a visualization tool that plots a company's multiple product lines along with their relative market share and against their market growth rate. This matrix visualization plots the product lines into four quadrants according to their relevant market growth rate and relative market share. Each icon on the matrix correlates to a "growth category" to determine how each product should be considered.
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Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Compani...
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