The key elements to include in a product mockup for a pitch deck are: a clear representation of what the product is, a visual demonstration of how it looks, and any notable statistics that highlight its effectiveness or improvement over existing solutions. For digital products, a demo or prototype is often included to show development progress and provide a proof of concept. It's also beneficial to highlight any significant improvements the product brings, such as an increase in usability by 80%.

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Ultimate Pitch Deck (Part 3)

How do you get the resources and support to take your business plan forward? Besides an epic idea that solves customer pain points, a solid investor p...

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Now it's time to show the product that brings money to the table. For digital products, a demo or prototype is necessary to paint a better picture and show development progress, like a proof of concept. The product mockup is intended to showcase what the product is, how it looks, and even notable stats. For example, this could be an improvement in usability by 80%. (Slide 11)

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In a product presentation for investors, it's important to showcase stats that demonstrate the product's value and potential for success. This could include user engagement metrics, sales figures, market share, growth rates, and customer satisfaction scores. If the product is still in development, showing progress metrics, such as completion percentages or achieved milestones, can also be beneficial. Additionally, any data that highlights the product's competitive advantage or uniqueness in the market can be compelling.

A demo or prototype can significantly enhance the presentation of a digital product in a pitch deck by providing a tangible proof of concept. It allows the audience to visualize the product, understand its functionality, and see its development progress. It can also showcase notable stats, such as improvements in usability, which can be compelling for potential investors. A well-executed demo or prototype can make the product more relatable and understandable, thereby increasing the chances of securing investment.

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