The key factors in the success of Adobe's cloud-based subscription software services include a strong focus on the individual customer and their preferences, the ability to adapt to the digital transformation, and the capability to overcome initial financial challenges such as a drop in revenue and rise in expenses to reach a position of steady growth. Adobe's success also lies in its ability to leverage the Internet of Things and apply the subscription model to various sectors including healthcare, government, and utilities.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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