Enter your email address to download and customize presentations for free
The key factors that influence McDonald's pricing strategy in different regions include demand, cost, and local competitor offerings. McDonald's global HQ sets pricing parameters with specific guidelines and tactics for each region. Each region has its own pricing determined by these factors. Additionally, McDonald's adapts its product offerings to the local tastes and preferences of each country it operates in, which can also influence its pricing strategy.
Question was asked on:
In order for McDonald's to stay in business in so many countries around the world, it uses a "think global, act local" approach. The company's global HQ sets pricing parameters with specific guidelines and tactics for each region. Each region has its own pricing determined by demand, cost, and local competitor offerings in that region. McDonald's will even adopt the products it offers to whatever country it's in. It will serve rice and fried chicken in the Philippines, Beetroot burgers in Australia and poutines in Canada, to name a few. Even still, McDonald's soda and coffee products are some of its most profitable, so its goal is to upsell drinks to customers.
Asked on the following presentation:
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
Download free weekly presentations
Enter your email address to download and customize presentations for free
Not for commercial use
Download 'Competitive Strategies' presentation — 33 slides
+39 more presentations per quarter
that's $3 per presentation
/ Quarterly
Commercial use allowed. View other plans
