Key features and values of a product that can help accomplish the stated goal include its unique selling proposition, its ability to meet customer needs, and its competitive advantage. For example, a service like Waze has the unique feature of calculating the shortest and fastest route, which is a key value for customers who need to get to work fast. It also has a competitive advantage over other map services like Google or Apple Maps, which don't provide the same side streets and uncommon routes. Furthermore, its availability on Google and Apple app stores adds value for the customer as it is easily accessible and eliminates the need for physical stores.
Use our Go-to-Market Strategy template to help launch your product. This presentation includes some...
Download template