The key features of the Marketing Dashboard include the ability to compare budget versus actual spent, track ROI gained over any period, and customize dropdown fields. It also allows you to define top KPIs. The dashboard has a 'Spend versus Revenues' feature that compares the actual amount spent across all your various channels against the revenue returned from that spend. It also provides a quick glance at the last three months of the latest date in the query, and a 'Revenues versus actual by month' section that compares the data over the entire period.

stars icon
5 questions and answers
info icon

The Marketing Dashboard can be customized to track specific KPIs by adjusting the filter inputs at the top of the dashboard. These filters allow you to track data based on a given range or dropdown field. Additionally, you can customize two regular dropdown fields and two nested dropdown fields to define your top KPIs. Remember, the filter inputs on each dashboard are unique to that dashboard, so ensure they match if you are comparing data across multiple dashboards.

The 'Revenues versus actual by month' section in the Marketing Dashboard provides insights by comparing the revenue generated and the actual amount spent over the entire period. This comparison helps in understanding the effectiveness of the marketing spend across various channels. It allows for a month-by-month analysis of the return on investment, helping to identify trends, patterns, and any potential areas of concern or success.

The filter inputs in the Marketing Dashboard are significant as they allow you to customize the data you view based on specific criteria. They enable you to filter the data based on a given range or dropdown field. This feature is particularly useful when comparing data across various channels or time periods. However, it's important to note that the filter inputs on each dashboard are unique to that dashboard. Therefore, if you're comparing data across multiple dashboards simultaneously, you need to ensure the filter inputs match on each one.

View all 5 questions
stars icon Ask another question
This question was asked on the following resource:

Marketing Dashboard

Need a dashboard to compare budget vs. actual spent? This fully customizable dashboard tracks budget...

Download model
resource preview

Download and customize more than 500 business templates

Start here ⬇️

Voila! You can now download this Spreadsheet

Download