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The key metrics tracked in the Customer Acquisition Toolbox's dashboard include overall committed monthly renewing revenue or CMRR per customer, customer churn, and revenue churn. These metrics can be measured against your Customer Acquisition Cost (CAC) and payback in months to determine when you break even and begin to profit.
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Next, execs need a dashboard to track recurring customer metrics. This dashboard tracks KPIs like overall committed monthly renewing revenue or CMRR per customer, customer churn, and revenue churn, which you can measure against your CAC and payback in months to determine when you break even and begin to profit. At the bottom, two graphs link to spreadsheets that can be edited to measure whatever metrics are most important to an exec's business. (Slide 16)
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Do you spend too much time and energy to acquire new customers? Our Customer Acquisition Toolbox can help track and manage customer acquisition costs....
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