The key takeaways from Amazon's strategy that are actionable for entrepreneurs or managers in the tech industry include:
1. Focus on the customer journey: Amazon's success in the e-reader market was largely due to its focus on improving convenience across the customer journey, not just the product itself.
2. Leverage technology to enhance customer experience: Amazon offered free 3G internet access, enabling users to instantly download e-books. This was a significant differentiator from competitors.
3. Don't just rely on a great product: Sony had a great product and first-mover advantage, but Amazon won the market share by focusing on what would increase the customer's willingness to pay (WTP).
Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpl...
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