The key takeaways from 'Good Strategy, Bad Strategy' that entrepreneurs or managers can act upon are:
1. Strategy is not about ambition, leadership, vision, or the economic logic of competition. It's about identifying the critical factors in a situation and designing a way to coordinate and focus actions to deal with those factors.
2. Good strategy requires a clear diagnosis of the challenge, a guiding policy for dealing with the challenge, and a set of coherent actions to carry out the guiding policy.
3. Bad strategy is characterized by failure to face the challenge, mistaking goals for strategy, and having fluff, or a form of gibberish masquerading as strategic concepts.
Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their succ...
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