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Key value propositions that can align with a strategic partner include shared goals, mutual benefits, and complementary resources. Shared goals, such as increasing ad revenues, can provide a common direction for the partnership. Mutual benefits, such as making it easier for users to profit off their content, can ensure that both partners gain from the partnership. Complementary resources, such as cross-developed marketing materials, can enhance the effectiveness of the partnership.
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Next, market the program with key value propositions that align with your partner. In our example, both companies want to increase ad revenues and make it easier for users to profit off their content, whether they are advertisers or creators. You can cross-develop marketing materials that work in tandem with each other.
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How do you select the right partners and pool the best resources? Mutually beneficial relationships with another organization can elevate growth, inno...
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