The limitations of a VRIO analysis include: it only considers internal resources and capabilities, ignoring external factors such as market trends and competition; it assumes that resources are static and doesn't account for changes over time; it may not accurately predict future success as it's based on current state; and it can be subjective as it relies on the evaluator's judgment.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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