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The main components of the Net Promoter Score (NPS) are Promoters, Passives, and Detractors. Promoters are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
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Use this slide to group and analyze your customers. NPR divides them into Promoters (loyal enthusiasts); Passives (satisfied but unenthusiastic customers) and Detractors (unhappy customers who can potentially damage your brand). With this slide, brainstorm the questions or showcase the NPR survey and ask your customers to rate your products and services, find out how satisfied they are with the product or service and what they think you could improve.
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The Net Promoter Score (NPS) is the defacto KPI for any product that is customer-centric. Your NPS can make your Kano Diagram more accurate. Save hour...
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