Net Promoter Score (Part 1) Presentation preview
Net Promoter Score Slide preview
Net Promoter Score components Slide preview
Net Promoter Score Slide preview
Net Promoter Score Slide preview
Net Promoter Score Slide preview
Net Promoter Score Slide preview
Net Promoter Score Slide preview
Net Promoter Score Slide preview
Do's and Dont's Slide preview
Customer Satisfaction Slide preview
Satisfaction Dashboard Slide preview
Satisfaction Dashboard Slide preview
Net Promoter Score Slide preview
NPS Improvement Slide preview
Net Promoter Score Slide preview
Net Promoter Score Slide preview
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Synopsis

Can you improve interactions with prospective and current customers, develop new addictive products, reduce possible churn and prove your commitment to customer success with just one tool? The answer is yes. Our Net Promoter Score (Part 1) presentation allows you to utilize all of the effective features of the framework and run a customer-centric business that thrives.

Questions and answers

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The Net Promoter Score (NPS) framework proves a company's commitment to customer success by providing a quantifiable measure of customer satisfaction and loyalty. It does this by asking customers a simple question: "On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?" The responses are then used to classify customers into Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. A high NPS indicates that a company is successful in satisfying its customers and earning their loyalty, thus demonstrating its commitment to customer success.

Yes, a case study that demonstrates the effectiveness of the Net Promoter Score (NPS) framework is the one of Apple Inc. Apple has consistently maintained a high NPS score, which is a testament to their customer-centric approach. Their high NPS score indicates that their customers are not only satisfied but also willing to recommend their products to others. This has played a significant role in Apple's growth and success, demonstrating the effectiveness of the NPS framework.

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Slide highlights

Use this slide to group and analyze your customers. NPR divides them into Promoters (loyal enthusiasts); Passives (satisfied but unenthusiastic customers) and Detractors (unhappy customers who can potentially damage your brand).

Net Promoter Score

With this slide, brainstorm the questions or showcase the NPR survey and ask your customers to rate your products and services, find out how satisfied they are with the product or service and what they think you could improve.

Net Promoter Score
Net Promoter Score

Application

Businesses use Net Promoter Score to measure customer satisfaction and ensure growth. Here's how to calculate your Net Promoter Score, according to a survey development software, SurveyMonkey.

In a nutshell, the Net Promoter Score provides a percentage, based on the category that respondents fall into: Detractors, Passives and Promoters (explained above). To calculate the percentage:

  1. Enter all of the survey responses into a spreadsheet (Excel or Google Sheets)
  2. Break down the responses by customer category: Detractors, Passives and Promoters
  3. Add up the total responses from each category
  4. To get the percentage, take the category total and divide it by the total number of survey responses
  5. Subtract the percentage total of Detractors from the percentage total of Promoters and get your Net Promoter Score

The formula is:

(Number of Promoters – Number of Detractors) / (Number of Respondents) x 100

Satisfaction Dashboard
NPS Improvement

Case studies

Slack

A business communication platform, Slack, uses Net Promoter Score to perfect the company's interactions with prospects and customers. Slack is a great example to look at because it achieved record growth, gaining a $1 billion valuation in only one year, according to HubSpot. The company was able to achieve this through the best marketing technique that ever existed – word-of-mouth; and that is exactly where Net Promoter Score comes into play.

Questions and answers

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Organizations can implement Net Promoter Score (NPS) in their operations to become more customer-centric by first, conducting regular NPS surveys to gauge customer loyalty and satisfaction. The feedback from these surveys can then be used to identify areas of improvement. Secondly, organizations can integrate NPS into their customer service and sales strategies, using it as a metric to measure and improve customer interactions. Lastly, organizations can use NPS to improve their overall user experience, taking into account all aspects of the customer journey, including the appearance of online ads and legal terms of service.

Net Promoter Score (NPS) can be used to improve the appearance of online ads and their legal terms of service by incorporating customer feedback. NPS is a measure of customer loyalty and can provide insights into how customers perceive your ads and terms of service. If the NPS is low, it may indicate that customers are not satisfied with these aspects. You can then use this feedback to make necessary improvements, such as making the ads more appealing or simplifying the terms of service. This can lead to a better user experience and potentially a higher NPS.

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Bill Macaitis, Chief Marketing Officer of Slack, uses Net Promoter Score to improve every single interaction prospective and existing customers have with the Slack product, putting extra emphasis on a holistic view of user experience (UX), which means taking into account not only customer service and sales but also, for example, the appearance of online ads and their legal terms of service.

Questions and answers

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The Net Promoter Score (NPS) can be reported within an organization using the free NPS presentation by first, explaining the concept of NPS and its importance as a Key Performance Indicator (KPI). Then, present the organization's current NPS and discuss the top reasons why customers recommend or do not recommend the brand. This can be followed by strategies to improve the NPS and a plan to track and report this KPI regularly. Remember, the goal is to make the organization more customer-centric and improve the product based on customer feedback.

The Key Performance Indicator (KPI) measures the number of conversions by tracking the number of customers who complete a desired action, such as making a purchase or signing up for a service. Recommendations are measured by asking customers if they would recommend the product or service to others. This can be done through surveys or feedback forms. The data from these two metrics can then be analyzed to understand customer behavior and satisfaction.

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Macaitis says that ideally, Chief Executive Officers (CEOs) must always know what are the top three reasons why people recommend and do not recommend their brand. That is why, one of the important Key Performance Indicator (KPI) Macaitis uses is not just the number of conversions, but whether or not the converted customers recommend the product to their peers, friends and family.

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USAA

The Fortune 500 company, United Services Automobile Association (USAA), utilizes the Net Promoter Score to prove the company committed to customer success. USAA came up with a tool, called the "Innovation Community for Enterprise," which works as an idea-hub for all the USAA employees. This interactive tool allows the company to avoid data silos (groups of raw data that are accessible by one department but isolated from the rest of the organization, per HubSpot) and gain perspective from various departments that typically don't participate in the process.

Questions and answers

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The main components of the Net Promoter Score (NPS) that make it a key performance indicator for customer-centric products are its simplicity, directness, and focus on customer feedback. NPS is calculated based on responses to a single question: 'How likely is it that you would recommend our company/product/service to a friend or colleague?' The responses are then categorized into Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6). The NPS is then calculated by subtracting the percentage of Detractors from the percentage of Promoters. This simple metric provides a clear measure of an organization's performance through its customers' eyes.

The Innovation Community for Enterprise enhances the business strategy of a customer-centric organization by educating and motivating employees to create improved customer experiences. This shows clients that the entire organization is dedicated to customer success. It fosters a culture where innovation is everyone's job, leading to continuous improvement in products and services, ultimately enhancing customer satisfaction and loyalty.

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The "Innovation Community for Enterprise" not only educates the employees but also motivates them to create improved customer experiences. The company then can prove to its clients that the entire organization is dedicated to customer success. USAA's Vice President of Employee Innovation, Lea Sims, once said in an interview for the San Antonio Report that at USAA, "innovation is everyone's job."

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