The Rose Bud Thorn framework is a tool used to prioritize features or products in design. It consists of three main components: Roses, Buds, and Thorns. Roses represent features that are working well and should be maintained or enhanced. Buds are potential features that could be developed and may even surpass the effectiveness of the Roses. Thorns, on the other hand, are features that aren't working and may need to be reevaluated or removed. This framework contributes to product development by providing a structured approach to identify strengths, opportunities for growth, and areas of improvement.
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Avoid negative ROI and tunnel vision with the design-thinking framework to create products that are equitable, enjoyable, usable, and most importantly...
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A tool execs can use to prioritize features or products to design is the Rose Bud Thorn framework. Roses point to features that are working well. In the above example, this would be Ford doubling down on its most popular products to save costs. Buds are features that could be developed and even overtake roses. This would be Samsung's bet on its semiconductor business. Thorns are features that aren't working. This would be Toyota's just-in-time business model or GM's focus on cutting the heated seats from its 2022 models. (Slide 22)
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