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The most innovative ideas presented in "Crossing the Chasm" include the concept of a "chasm" that exists between early adopters and the mainstream market. This chasm represents a significant hurdle that many start-ups fail to cross, leading to their downfall. Another innovative idea is the strategy for crossing the chasm, which involves focusing on niche markets to gain a foothold before expanding to broader markets. The book also presents the idea of using early adopters as a reference base to gain credibility and trust with the mainstream market.
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High-tech marketing moves segment by segment from early adopters to laggards using the previous segment customers as a reference base. If done right, it propels a start-up to a virtual monopoly with substantial profit margins. But if a start-up loses momentum in reaching the early majority, it could be overtaken by a competitor.
Asked on the following book summary:
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mai...
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