The potential benefits of implementing a blue ocean strategy include avoiding the fight for incremental competitive advantage and market share in overcrowded and highly competitive markets, known as red oceans. This strategy allows companies to focus on innovation that creates a whole new market, thereby escaping the cutthroat competition that inhibits value innovation, causes price wars, and limits profit margins. It enables sustainable, profitable growth by creating and capturing new demand in an uncontested market space.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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