The potential challenges in applying the subscription model to utilities could include the need for significant infrastructure changes, the difficulty in predicting usage and setting pricing, and the potential resistance from customers who are used to traditional billing methods. Additionally, regulatory constraints might pose a challenge in some regions. It's also important to consider the financial implications, as the transition to a subscription model might initially lead to a drop in revenue before steady growth is achieved, as was the case with Adobe when they transitioned to cloud-based subscription software services.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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