Having an overly playful invoice design can potentially cheapen your service and make it look unprofessional. It might give an impression to your client that you spend too much time on your invoice design because you don't have enough paying clients. This could undermine the legitimacy of your business and the consistency of your work.
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On the first point: You want your invoices to look good, but you don't want to make them designful to the point where they're too playful, as it could cheapen your service and make it look unprofessional. For instance, you don't want your client to think you spend too much time on your invoice design because you don't have enough paying clients! By contrast, having good-looking invoice signals that your business is legitimate and that you get consistent work, even if is actually your first time.