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The potential downsides of offering a service to the world before it has been privately tested include the risk of negative customer feedback, potential technical issues, and the possibility of not meeting customer expectations. It could also lead to reputational damage if the service does not perform as expected.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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