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The potential impacts on the advertising industry due to these deals could be significant. With TV networks and companies like Apple paying higher fees to broadcast sports events, the cost of advertising slots during these events could also increase. This could lead to higher revenues for the broadcasters. However, it could also mean that smaller businesses may be priced out of advertising during these high-profile events. Additionally, the increased viewership of these events could lead to more targeted advertising opportunities.
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We show our analysis: all the top growing sports leagues, head to head. Will the NFL finally beat FIFA? Will the NBA or India Premiere League catch up...
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Under some of the most recent deals, TV networks will pay about 2x their current fees to broadcast NFL games, and Apple signed a deal to pay around 3x the value of Major League Soccer's previous contract. That massive premium is because nearly every one of the most viewed live events of all time was a sports event. (Source)
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