Inaccurate growth forecasts in a go-to-market strategy can lead to several potential implications. It can result in misallocation of resources, as the company might invest too much in areas where growth is overestimated, and too little where it is underestimated. This can also lead to unrealistic expectations among stakeholders, which can damage the company's reputation if these expectations are not met. Furthermore, it can hinder the company's ability to make strategic decisions, as these are often based on growth forecasts.
How to introduce a new product to the most promising market? With a solid go to market strategy on d...
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