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The radar ball could potentially change professional baseball by providing a more interactive and engaging experience. It could also serve as a cost-effective alternative to radar guns, which are traditionally used to measure the speed of pitches. However, the implications would largely depend on how the technology is adopted and integrated into the sport.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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