Some potential pitfalls in the process of achieving product-market fit include not correctly identifying target customers, not selecting underserved needs, not defining a compelling Product Value Proposition, not shortlisting the right Minimum Viable Product feature set, not building a functional prototype, and not testing the product with customers. Another common pitfall is not keeping the problem space separate from the solution space, which can lead to confusion and misalignment in product design.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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