The potential reasons for Netflix's loss of subscribers in April could be due to a variety of factors. One possible reason could be the increase in competition from other streaming platforms. Additionally, Netflix may have lost subscribers due to a lack of appealing content or changes in pricing. It's also possible that the global pandemic had an impact, with people cutting back on non-essential expenses.
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Let's jump back to April: Not only did Netflix miss analysts' expectations for subscriber growth by 2.5 million, it lost subscribers for the first quarter ever and announced it would lose more. Netflix's stock lost a third of its value the following day, leaving its share price down $500 dollars from its previous peak. So why did Netflix decide ads would fix this?