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Some potential risks of a subscription model include customer churn, difficulty in predicting revenue, the need for continuous value delivery, and the challenge of managing a long-term customer relationship. It also requires a significant investment in technology to manage subscriptions and billing. Furthermore, it may not be suitable for all types of businesses.
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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...
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Whether for an established company like GE, a streaming service like Netflix, or a new service provider like Box, accessing customer data to create a subscription-based offering is the growth path of the future: companies running on subscription models grow their revenue more than nine times faster than the S&P 500.
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