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The potential risks of transforming a product into an experience include the possibility of alienating traditional customers who prefer the original product, the risk of the experience not being well-received or understood by customers, and the financial risk involved in investing in the transformation. There's also the risk of the experience becoming outdated or irrelevant over time, requiring further investment to update or reinvent it.
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The Experience Economy isn't just about adding value; it's about transformation. The example of how the Rawlings company transformed baseball is a good way for readers to understand this game-changing concept. For a company that is the exclusive baseball manufacturer to the Major Leagues, the thought of improving upon a seemingly perfect product seems like a waste of time. But Rawlings realized that most of its customers aren't Major League players, they are people who enjoy baseball and a good game of catch.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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