The potential societal effects of using targeted promotions via text, email, or apps in the sales process can be both positive and negative. On the positive side, it can lead to more personalized and efficient shopping experiences for consumers. They can receive deals and promotions that are relevant to their interests, which can save them time and money. On the negative side, it can lead to privacy concerns as companies collect and use personal data to target promotions. It can also contribute to consumerism and overconsumption, as constant promotions can encourage people to buy more than they need.
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