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The Agile Method has several practical applications in the digital product industry. It promotes higher team productivity by allowing teams to work in small, manageable groups, which can lead to faster time to market. It also lowers risk by enabling frequent iterations and feedback, allowing for continuous improvement and adaptation. Examples of its application can be seen in companies like Apple, where major projects are assigned to small groups, demonstrating the effectiveness of the Agile Method.
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How can you drive higher team productivity, lower risk, and faster time to market in today's digital space? Follow this Agile Method for Digital Produ...
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In his book, Lashinsky, first of all, confirms that Steve Jobs was the supreme Product Owner in the Scrum terminology. "Apple designed for Steve. It is not an exaggeration. Steve was the user that everything orbited around and was designed for," Lashinsky writes. Also, the Agile Method is all about doing work in small teams, and per Lashinsky, "Apple frequently assigns major projects to small groups. For example, just two engineers wrote the code for converting Apple's Safari browser for the iPad, a massive undertaking."
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