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The practical applications of the solutions to the innovator's dilemma in the fast fashion industry could include the implementation of sustainable practices, the use of technology for efficient production, and the adoption of a circular economy model. Companies like Zara could innovate by updating their organization, product, and delivery practices to comply with new regulations. This could involve investing in sustainable materials, improving supply chain transparency, and exploring new business models such as rental or resale.
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Why do so many perfectly managed companies fail? Inspired by the seminal work of author Clayton Christensen, this deck provides the solutions to the “...
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So how could a company like Zara use these tools to innovate given the EU's new rules that force fast fashion retailers to change their business model by 2030? Given this horizon, and the criticality of the EU as a market for Zara, it will need to update its organization, product, and delivery practices.
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