The risks associated with focusing innovation efforts on less affluent markets include the potential for lower profit margins due to the need for affordability, the challenge of creating high-quality products at a lower cost, and the possibility of overlooking the needs and wants of more affluent markets. There's also the risk of misjudging the market's needs, leading to products that don't meet customer expectations or fail to gain traction.
Innovation is more than creativity; it is a process that is structured, with rules and best practice...
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