Relying heavily on growth hacking can pose several risks. It can lead to a lack of long-term strategy, as growth hacking often focuses on short-term gains. It can also lead to a lack of brand consistency and identity, as growth hacking often involves constant changes and iterations. Additionally, growth hacking can sometimes lead to unethical practices, such as spamming or misleading marketing tactics. Finally, growth hacking can also lead to burnout, as it often involves high pressure and fast-paced work.
Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid...
View summary