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The six stages of a simple customer journey map are typically: 1. Awareness: This is when the customer first becomes aware of your product or service. This can be through online ads, SEO, or word-of-mouth recognition. 2. Consideration: The customer starts to consider your product or service as a potential solution to their needs. 3. Purchase: The customer decides to purchase your product or service. 4. Use: The customer uses your product or service. 5. Loyalty: The customer becomes a repeat buyer and loyal to your brand. 6. Advocacy: The customer becomes an advocate for your brand, often through referrals, reviews, or recommendations based on previous purchases.
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We begin with a simple customer journey map with six stages. Each stage has underlying components that contribute to its success. For example, to create awareness, you can pay for online ads, improve SEO, or earn word-of-mouth recognition. To create advocacy, you can earn referrals through customer reviews, add a share feature, or make recommendations based on previous purchases (Slide 1). Alternatively, plot the key actions on a physical track to show how each activity leads to the next. (Slide 2)
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Gain a better understanding and deepen the insights on your customers or target users with our collection of Customer Journey Maps. Use this essential...
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