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The six stages of a simple customer journey map typically include: Awareness, Consideration, Purchase, Retention, Advocacy, and Loyalty. Each stage represents a different phase in the customer's interaction with a product or service. Awareness is when the customer first becomes aware of the product or service. Consideration is when the customer is considering whether to purchase. Purchase is when the customer actually buys the product or service. Retention is about keeping the customer engaged and satisfied after the purchase. Advocacy is when the customer becomes a promoter of the product or service, and Loyalty is when the customer becomes a repeat buyer.
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We begin with a simple customer journey map with six stages. Each stage has underlying components that contribute to its success. For example, to create awareness, you can pay for online ads, improve SEO, or earn word-of-mouth recognition. To create advocacy, you can earn referrals through customer reviews, add a share feature, or make recommendations based on previous purchases (Slide 1). Alternatively, plot the key actions on a physical track to show how each activity leads to the next. (Slide 2)
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Gain a better understanding and deepen the insights on your customers or target users with our collection of Customer Journey Maps. Use this essential...
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